Lincoln - My Dream
This is a really amazing piece. Something that almost everyone can connect with. Everyone wants to do something they haven’t -> dreams. Along with a ton of really nicely shot mini-documentaries of normal people fulfilling their dreams, there is a great message board allowing the ideas to grow and expand into a community. Lincoln is definitely not pussyfooting onto the web. They get it and hopefully everyone else is taking notes. This isn’t, shouldn’t and doesn’t have to be over the top.
Notice how much more effective these are without Lincoln being mentioned.